Receiving attention but no sales?
Let’s convert as many of those window shoppers as possible into customers. Utilize conversion rate optimization to maximize each PPC money. Find the point where the majority of your visitors are most likely to behave.
My intuition tells me that this is because most businesses are mired in the “business as a usual mindset” and almost ever pause to consider how they may actually focus on conversion improvement.
We’ll discuss what high-converting websites do differently in this piece. But first, we want to highlight a few ideas to attract your attention before we go into more detail:
- Your landing page and headline must be appealing during the first 0–8 seconds. The bulk of visitors leaves after 8 seconds.
- 96% of people that visit your website are not prepared to make a purchase.
- You are more likely to receive leads the more landing pages you have.
- Product videos can boost product purchases by 144%.
- A 7% decrease in conversions can be brought on by a 1-second delay in the performance of your website.
- A/B testing is quickly emerging as the approach that has produced the most results for many businesses.
1. Make Its Unique Value Proposition(s) Clear
Visitors should be able to understand why they should do business with you and the advantages of doing so on your homepage or landing page.
MailChimp is a fantastic illustration of this. There are many different email service providers, making it challenging for a business like MailChimp to stand out from the crowd. MailChimp set itself apart by emphasizing the creation of email campaigns that generate revenue for users.
What purpose does email notification to consumers serve, if any?
You want them to finish their shopping or return to your store. MailChimp demonstrates how they can assist your team in converting emails into money and even automate the workflow in the process. It’s a win-win situation.
Not to add, if you’ve ever used their service, everything from creating campaigns to sending emails is quite easy to understand and uncomplicated.
Helzberg Diamonds is another illustration. Although they are a little more subdued in terms of their USP, they do answer the question of “Why you should buy from them.”
For example, they state free shipping on orders over $99:
Certainly, having over 18,000 5-star reviews doesn’t hurt their conversion rate, either.
What are the reasons customers should buy from you? Is it a money-back guarantee? Free shipping? Find what yours are and make it clear.
2. They Test Their Calls-to-Action
According to research by HubSpot, customized CTAs outperformed basic, multivariate, and smart CTAs in terms of conversion rates by over 202%. Meet users where they are in the funnel to establish a personal connection. Set up CTAs in the following manner if you provide student loan financing:
- Visitor CTA: 7 Helpful Tips on How to Deal with Student Loans
- Lead CTA: Financing Consultation
These CTAs will be effective for converting leads and increasing your conversion rate overall.
A fantastic historical example is how Mozilla improved Firefox downloads by making the call to action more compelling. Compared to “Try Firefox 3,” “Download Now – Free” fared better. This demonstrates the psychology of CTAs by showing how the reader was drawn to Firefox since it was free to download.
According to some estimations, Instacart has strong conversion rates, which are about 70%. They make it very simple for clients who need to buy groceries and other products quickly; if they place an order at that time, they may start by viewing their projected delivery time.
Any early concerns the potential customer may have are answered by Instacart. When asked, “Can you get this to me by __?” the potential customer immediately knows the answer. They are assisting in removing any barriers to purchase. Try to address one of your most often-asked questions in a crystal-clear, above-the-fold headline, much as Instacart did. If any of the following prevent customers from buying from you:
“I don’t feel comfortable purchasing from a small company like yours” – then some ideas to help overcome this fear could be:
- Include a behind-the-scenes video of your company and how your operations work.
- Include a banner at the top with customer testimonials, each one showing for a few seconds.
- Give your unique value proposition right at the top. Tell how long you’ve been in business, how many orders you’ve shipped, your customer satisfaction rate, etc.
How Do You Find Out What Questions Your Customers have?
You should continually elicit feedback from your clients by asking them questions. You may build a site with improved conversion rates by taking into account the problems, confusion, and needs of your customers. You may accomplish it by using the program Qualaroo.
3. They Test Their Headlines
Your website’s headline has the power to make or destroy a transaction. The headline has a significant role in the initial impression, which is generated swiftly as was said in the introduction. It’s crucial to follow an A/B testing strategy and determine what appeals to your visitors the most. There isn’t a secret recipe, but you can follow some useful recommendations.
MOX increased conversion rates by 30% by using a personalized strategy. Visitors were reminded that they deserved to smell like joy, and a short tale with the sentence “15 seconds of ecstasy whenever you go” was created.
The main takeaway from this is how crucial it is to have a distinct value proposition and a clear headline. Enjoy your favorite mixes whenever and wherever you like doesn’t mention any advantages. They don’t state why customers should shop right away. A “free trial” or “Save __% and start [insert the benefit of your product here]” may be included in your headline. Testing to determine what works is crucial.
CityCliq increased conversions by creating a headline that clearly states what the customer would receive. The tested headlines are as follows:
- Businesses grow faster online!
- Online advertising works!
- Get found faster!
- Create a webpage for your business
This is the best headline because it’s clear and avoids any language that you may find in your spam folder. Be creative with your headlines and inform the visitor of what you do or the benefits of your product.
4. They Tend To Have Short Forms
Omar Andani, a UX conversion specialist, suggests limiting form fields to the absolute necessities. How often have you been ready to join up for something, clicked “Next,” and then seen that there were more than 25 fields to fill out? I frequently just quit the website after seeing it so frequently. The user’s time should be respected. It’s crucial to prevent them from abandoning your form if you’ve managed to get the user as far as wanting to sign up.
Only what Dropbox actually needs is being requested. Nothing extraneous, such as a username, security questions, birth date, verification code, or password field must be entered again.
You are not required to sign up before placing an order at Crate & Barrel. If you’re a first-time buyer, they aren’t at all interfering with your purchase. You can choose to establish a new account after making a purchase, so you are not required to do so. Any ordering barriers are being removed by Crate & Barrel.
- Building more concise forms is important.
- Test The Number of Form Fields
- The majority of conversion specialists will concur that when you’re ready to start iterating, you should strive to simplify and clarify forms.
More fields can occasionally increase your form’s conversion rate. However, fewer fields typically result in higher conversions (it depends on what your form is for). The key message is: Try it out for yourself instead of looking for generalizations.
5. Their Sites Are Built To Convert
High-conversion websites are quite obvious right away.
How?
They have a quick load speed, strong UX design, and decent desktop and mobile configuration. Examples of websites with high conversion rates are Mint and Discord.
A financial management program called Mint has an enticing design that makes dealing with money a bit less intimidating. Additionally, all the information you want regarding their services is provided above the fold. Additionally, there is no cost for enrolling. Even if I had doubts about their reliability, a mention of their 30 million customers’ ratings and a noteworthy endorsement encouraged me to sign up as a member.
For Discord, a software aimed at individuals in the gaming and streaming industries, communication across numerous groups can be done all in one place. Their CTAs contrast whether you are a recurring visitor or a new visitor eager to become a part of your community, depending on where you are in the funnel. It mixes form with function by being hospitable and inviting (being a clear-to-understand design). The brand can address the problem their people are coming to them with only the statement “imagine a place.” They don’t need to envision a location because this platform serves as that location for them.
Creating A Responsive Website
Attractive, high-converting websites are fast loading, have an engaging layout, seamless navigation, and especially, a responsive design.
It’s not enough for high-converting websites to look good on a desktop. Mobile view is equally in demand – if not more important. However, mobile vs desktop usage can vary based on your niche. If your pages are not responsive or load too slowly, your user is likely to end their session within 3 seconds.
With so many people accessing your site via mobile, your site requires a responsive design that encourages users to convert.
Other Techniques To Try
Here’s a collection of other tested tips and tricks to yield the conversions you want:
- Implementing a “Chat Now” button increased free signup form fills by 31%.
- Cars.com recently boosted its conversion rate by 2.7% by having a security seal on its site.
- Including discount information in the title (e.g., 15% off Product A vs Product A) can generate interest on the spot.
- Benefits, social proof, and credibility indicators led to an increase in sales by 34% on landing pages.
- Putting people on your homepage can have a huge impact on conversions.
- Including a pain point in a headline increases clicks and forms submissions.
- Changing your call-to-action button from green to red has been shown to increase conversions by as much as 34%.
- Try moving around your Buy Now button. The design and placement work together to convert users.
- Changing a button from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%.
- Turning CAPTCHA off led to no conversions lost and very little spam mail in this case study.
- Showing testimonials can drive validation for a high-converting website.
- Using natural language on forms has been shown to increase conversions by 25-40%.
- Having a nice mobile site can double conversions.
- Segmenting your users can increase conversion rates by giving more relevant content to the user.
- Putting your call-to-action button can really improve conversions.