You as a marketer may have overheard colleagues discussing the demise of email marketing at the water cooler. It has long been a source of worry for several marketing departments. Well, we are here to assure you that email marketing is still effective, so there’s no need to fear. In fact, 73% of millennials prefer emails over other forms of contact from firms, and 40% of B2B marketers believe email newsletters to be the most important factor in their content marketing success.
Additionally, 99% of consumers check their email every day, making it the clear favorite method for receiving brand information. We cannot disregard these data as marketers. Therefore, creating a solid email marketing plan is crucial.
Reviewing the top advantages of email marketing will demonstrate why it is one of the most successful marketing strategies.
What is E-mail Marketing?
Sending emails to your target audience is part of the email marketing strategy. It’s one of the finest strategies to convert potential consumers into purchasers and one-time clients into engaged and devoted clients.
Sending out weekly newsletters, marketing emails, and exclusive offers to consumers are all possible components of an email marketing plan. It enables you to establish a connection with your audience and gradually increase brand loyalty.
Benefits of E-mail Marketing
Email marketing may produce notable benefits for small firms with limited marketing costs. The following six advantages of email marketing for small businesses are the most significant:
- High ROI
Email marketing has a median ROI of 122%, which is four times greater than any other digital marketing method, according to a survey by eMarketer. And you may raise this number by adopting strategies like A/B testing, a double opt-in, and maintaining a consistent schedule.
- Appealing to Target Audience
Utilizing information about your email subscribers can enable you to design focused campaigns when using email marketing.
Creating targeted content might first seem difficult and intimidating if you’re new to email marketing. Nevertheless, one way to make your material more unique is by utilizing the subscriber’s first name in your email. According to research, using a subscriber’s first name in the subject line may boost email openings by up to 26%.
As your email list expands and you gain experience with email marketing, you may divide your audience into groups according to factors like age, income level, gender, or length of time as a client.
- Time & Money Saving
Most business owners are strapped for cash and time; fortunately, email marketing is inexpensive and simple to automate.
When you create a new email campaign, it automatically distributes it to your target list once you create your list, choose your offer, and design your email. While working on other business-related tasks, you may interact with your audience and attract new clients.
Email marketing is one of the least labor-intensive marketing techniques available, while you still need to track your efforts and make occasional adjustments.
Additionally, it is reasonably priced, especially when compared to other strategies like sponsored promotion. For very little money, you can create a professional email campaign that is sent to thousands of subscribers.
- Build Strong Relationships with Customers
The goal of marketing is to provide value to customers and demonstrate to your target market how to move your organization forward. When someone subscribes to your email list, you have the chance to give them helpful, pertinent information.
Your clients shouldn’t be solicited for purchases in every email you send to them. Your emails should add something useful. Your consumers will look forward to hearing from you each week if you can show them the value you offer them.
Information that you believe they’ll find useful might substitute for a sale or offer if you feel it will be of more value to them. You might, for instance, write an email with a link to a recent blog entry you published.
- Loyal Subscriber
Social media marketing has its drawbacks, one of which is that your followers are not your property. You will lose access to the following you’ve spent months or even years establishing if your Facebook Business page is abruptly closed down (which happens frequently).
It is crucial to create an email list because of this. You have a method to reach out to your precious client list. The list of your contacts remains your property, regardless of email provider changes.
- Increase Sales
It has been difficult for small firms to increase their sales both last year and this year. However, one of the best methods to increase sales is through email marketing, particularly if foot traffic to your physical business is drastically declining.
If a timely offer is made, some clients will decide to purchase. A great strategy to turn a subscriber into a client is to make your offers more urgent and to provide big discounts or free delivery.
Additionally, upselling to current clients may be a terrific use of email marketing. Additionally, you may re-engage clients who haven’t made a purchase in a while.
Best Way to Get Started with E-mail Marketing
Many business owners are aware that they should be compiling a list of email addresses, but they are unsure of where or how to begin. You may follow the procedure by following these four steps.
- Select Your Mail Provider
Selecting an email marketing service provider is the first step. Think about the following factors while assessing service providers:
- The deliverability rate of the provider
- Whether the service provider allows you to customize your emails and gives templates
- Whether the technology is simple to use and intuitive
- The service provides sophisticated features including A/B testing, analytics, and segmentation tools.
- The extent to which the business offers customer service
After choosing a service provider, register for a free trial (which most providers do). By doing so, you may test the program to make sure it meets your needs.
- Make an Appealing, Free Opt-in.
Give your readers a compelling incentive to subscribe to your email list. Making a free opt-in is the greatest method to motivate people.
Your consumers’ demands and the sort of opt-in you develop depend on each other. For instance, if you want to reach a B2B audience, you may write a detailed white paper on a subject that interests them.
You may set up a form on your website once you’ve generated your opt-in. After providing their email address upon registration, your audience may download your opt-in. To encourage more people to join your email list, you may advertise your opt-in on all of your social media platforms.
- Send a weekly newsletter
The easiest method to let your readers know what to anticipate from you is to put them a weekly email.
Another approach to delivering relevant and helpful information to your audience and continuing to add value for subscribers is through your newsletter.
Here are some pointers to bear in mind while you draft your newsletter:
- Make your newsletter using a template.
- Keep it succinct. If your emails are excessively wordy, your readers can lose interest.
- Make the subject line more specific so that subscribers are more likely to open your emails.
- At the conclusion, include a strong call to action.
- Make your newsletter mobile-friendly by optimizing it.
- Track your analytics
Finally, monitoring your outcomes is one of the most crucial components of email marketing. Analyzing your statistics enables you to discover what appeals to your audience.
Your open rate is one of the first stats you should check. A healthy email open rate often falls between 15 and 25%.
If your open rate is less than 15%, your subject lines might need to be revised. Your open rate will most certainly decline as your email list expands.
Your click-through rate is the following analytical.
While there is a learning curve when you first start out with email marketing, you’ll discover that the rewards are well worth it if you use the advice in this article and tweak your tactics as your list expands and you get more experience with email marketing (and email marketing software).