What is eCommerce SEO?
Search engine optimization for online stores is known as eCommerce SEO. An example of optimization is writing lengthy descriptions with pertinent keywords on each product page. Getting backlinks from pertinent websites might help your online business rank better.
The goal of eCommerce SEO is to increase organic (i.e., unpaid or free) traffic to your online store from search engines like Google, Bing, and Yahoo.
Ways in eCommerce SEO Work
By increasing the visibility of your website on search engine result pages, eCommerce SEO is a free method to increase traffic to it (SERPs). You want your page to rank as high as it can since a page with a good ranking will get more visitors.
You must make sure your website is search engine optimized if you want your web pages to appear higher in search engine results pages (SERPs). SEO optimization is greatly influenced by the keywords you choose, the technical configuration of your webshop, and whether or not your online store is mobile-friendly.
Your ranking position on the first page matters the most. Let’s take a quick look at the click-through rates for the top 10 positions, according to Backlinko.
Position 1: 31.73%
Position 2: 24.71%
Position 3: 18.66%
Position 4: 13.6%
Position 5: 9.51%
Position 6: 6.23%
Position 7: 4.15%
Position 8: 3.12%
Position 9: 2.97%
Position 10: 3.09%
Here are four practical factors to take into account while establishing an e-commerce SEO strategy:
- Content: Include your URL, H1 header, content, meta description, and meta title when optimizing your content for the search phrases you want to appear for.
- Technical setup: Improve your web store’s technical aspects, such as HTTPS, mobile friendliness, page speed, indexation, XML sitemaps (which serve as Google’s index), etc
- User Experience: Google uses user data to decide which websites will rank and in what order on its search engine. This covers factors like load time, bounce rate, time spent on a page, and conversion rate. They ultimately want to know if consumers can really locate what they’re looking for or are you an accurate informational source.
If you can convince Google of this, you may appear on their first page of search results. And given that 75% of consumers seldom read past page 1 for an answer, this may be a significant value addition.
- Backlinks: You must consider the internal and external connections you link to and from on your website (internal links and links from other sources). Other websites that connect to you for authority should also be monitored. Your credibility and brand reputation can be enhanced by selecting the appropriate sources or by serving as the referenced source for another business.
Benefits of eCommerce SEO
The advantages of implementing an e-commerce SEO strategy are endless. The following are the top 3 advantages of e-commerce SEO:
Improving your user experience
Giving users a positive user experience is one of Google’s primary ranking considerations. Google will view your website as providing a good user experience if it targets the appropriate keywords for your target demographic and responds to any questions that visitors may have. As a result, your ranking will rise.
However, if visitors to your site are clicking on it and then leaving right away, Google will interpret it as a bad user experience and lower your rating.
Expanding your reach
E-commerce SEO helps your web store receive more traffic, which consequently expands your brand’s reach. Once a user lands on your website organically, you can later reach out to that person again with paid retargeting campaigns. SEO remarketing is a highly effective practice.
Increasing brand awareness
Your online store may be optimized without spending money on marketing or advertising. Why not strive to get your site in Google’s response box if you’re optimizing your SEO rankings? Being listed in Google’s response box can enhance website traffic, clicks, and brand recognition.
Challenges of eCommerce SEO
When enhancing their e-commerce SEO, many businesses tend to neglect the following difficulties:
- Poor Quality of the Content
The main issue with e-commerce SEO optimization is that some sites attempt to do it rapidly and overlook the fact that it’s not only about the quantity of content. It concerns the quality of the information. Your product pages must provide clear explanations and images rather than simply copying and pasting the manufacturer’s description.
- Low-Quality Product Description
It might be difficult to write compelling product descriptions for every item on your website. An e-commerce website often features thousands of goods, many of which are somewhat automated. This results in material that doesn’t add value to the reader and has low SEO quality.
- Loading Speed
In other words, every second counts, and the longer it takes for a website to load, the more likely it is that the conversion rate will be lower, the bounce rate will be higher, and so on. Your website should load in between two and three seconds in order to get things going. Anything longer than three seconds will cause you to lose visitors, which will result in lost sales.
- SSL
The content that users and websites exchange is protected by SSL. Additionally, customers are more inclined to trust an e-commerce website with SSL since they can utilize their payment choices without fear of data theft.
- Managing User Reviews
For starters, a lot of e-commerce companies don’t allow customer evaluations of their items or don’t handle them well. The SEO of a website might be severely harmed by this strategy. According to Yotpo research, adding reviews to the e-commerce website led to a 30% increase in sales in only one month.
Understanding that allowing user reviews on your e-commerce website has both advantages and disadvantages is crucial for an e-commerce business. However, from an SEO standpoint, it is always preferable to permit user reviews on your website.
. Site Design
Having a suitable site redesign that is flexible and accommodating of all screen sizes is another significant difficulty for an e-commerce business. Without considering their website design or optimizing it for search engine optimization and user experience, many new eCommerce websites concentrate primarily on getting their site online.
Redesigning the website once it has sufficient traffic and content is the largest problem in this situation. If the design or redesign is done well, there is a significant chance of growth. One such instance is Seer Interactive rebuilding their customer’s website, which led to a 75% rise in organic traffic for the client.
Find a Trusted eCommerce SEO Partner
Want to put more of your attention on managing your online business rather than worrying about tracking and maintaining your SEO campaign?
If so, working with an accomplished eCommerce SEO agency will allow you to benefit from the best of both worlds. Ranking Booth is more than capable of raising the traffic to your eCommerce store to new heights as one of the greatest SEO businesses in the globe.
We can assist you with optimizing your product pages, blog articles, and more with our eCommerce SEO services to increase traffic to your website. When you deal with us, you can rely on our team of professionals to assist you in developing a successful eCommerce SEO plan.