Digital Marketing Pricing Packages
We pride ourselves on delivering compelling, digital marketing solutions. Our winning solutions and experiences help many of our clients interact and engage with their customers in the best possible way.
The right price for you
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SILVER PLAN
- 150 keyphrases optimized
- 30 pages optimized
- 6 content, outreach, UX, or CRO assets per quarter
- 8 custom dashboards
- Phone call, lead, and revenue tracking dashboard
GOLD PLAN
- 200 keyphrases optimized
- 40 pages optimized
- 12 content, outreach, UX, or CRO assets per quarter
- 8 custom dashboards
- Phone call, lead, and revenue tracking dashboard
DIAMOND PLAN
- 300 keyphrases optimized
- 60 pages optimized
- 24 content, outreach, UX, or CRO assets per quarter
- 10 custom dashboards
- Phone call, lead, and revenue tracking dashboard
Your SEO Pricing Guide Cheat Sheet
Use this SEO pricing guide cheat sheet to get a quick overview of SEO costs, from average rates to price factors. Then, read on to learn how much search engine optimization costs!
Last Updated July 19, 2022
Average SEO costs
- Monthly SEO costs $1500 – $5000 per month
- Hourly SEO costs $100 – $300 per hour
- Project-based SEO costs $5000 – $30,000 per project
- Overall, SEO prices range from $100 to $30,000+
SEO cost factors
- SEO pricing model
- SEO goals
- SEO aggressiveness
- SEO plan
- Service provider’s experience
- Service provider’s location
- Client business’s size
SEO pricing & deliverables
Typically, SEO pricing plans should include:
- SEO audit
- Keyword research
- Title tag optimization
- Link building
- Page speed optimization
- Content creation
- Analytics setup
- Routine reporting
- And more
SEO pricing tips
Find a great SEO plan with these tips:
- Avoid agencies advertising ‘cheap’ SEO rates, like $100 or less
- Pass on SEO plans that guarantee results, like page one rankings
- Request deliverables alongside pricing to see what you’re paying for
- Look for companies that customize their solutions to your goals and industry
- Search for agencies that measure SEO performance and its ROI so you can see the impact of your investment
How much does the average SEO project cost?
While SEO is one of the most important types of digital marketing available to you, it is tough to estimate typical costs.
Given the wide range of campaigns, most SEO projects cost between $400 to $10,000 depending on level of service. These projects can range from working with an hourly consultant to hiring an agency for monthly SEO.
For perspective on this average, a small business with a 15-page website will typically be on the lower end of the spectrum while an ecommerce store with 50,000+ products should plan on a larger budget for SEO.
What determines SEO pricing?
Several factors determine SEO pricing, including:
- Agency, contractor, or consultant’s experience
- Agency, contractor, or consultant’s location
- SEO pricing model, like monthly or hourly
- Business size, like startup or enterprise
- Scale of SEO strategy
- Status of existing SEO strategy, like your backlink profile’s strength
- SEO goals
- And more
You’ll often find that the more experienced SEO providers, from agencies to consultants, have higher search engine optimization prices. Similarly, an SEO strategy with a bigger scale, like an enterprise-level plan, will see higher SEO costs.
For perspective on this average, a small business with a 15-page website will typically be on the lower end of the spectrum while an ecommerce store with 50,000+ products should plan on a larger budget for SEO.
SEO costs by SEO pricing model
Depending on the SEO services you choose, the scope of your project, and the agency you work with, you can expect to pay anywhere from $400 to more than $30,000 for SEO services.
When it comes to SEO pricing, most agencies follow one of these payment models:
PRICING MODEL | SEO COST |
Monthly | $1500 – $5000 / month |
Fixed price | $1500 – $25,000 / contract |
Project-based or one-time | $5000 – $30,000 / project |
Hourly | $100 – $300 / hour |
Table of Contents
FAQs about SEO pricing
Learn more about SEO and SEO pricing with these FAQs:
Why is search engine optimization (SEO) important?
These days not being on the first page of Google for your most important keywords isn’t an option. It’s mandatory. Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily! Learn more about how search engines and SEO work:
Can you help improve my website speed and Google Core Web Vitals?
Absolutely! The speed of your website, along with general site usability, is becoming a major ranking factor. With the rollout of Google Core Web Vitals, Google shows your speed and usability scores via Google Search Console. Our SEO’s and developers will optimize your site to score at a high level, boosting organic rankings, conversion rate, and overall user experience. Want to know more? Learn about Core Web Vitals Optimization.
Why do I need an eCommerce SEO expert?
Your eCommerce website is much different than a typical website. You have a web of content from informational pages to products and categories. Optimizing each of these sections and connecting them together in a logical way (i.e., one that “pleases” search engine algorithms) is extremely important for the success of any eCommerce SEO campaign. With hundreds of eCommerce search marketing clients, we have the ability to look at what has worked for them and apply the same strategies to your website. Don’t fall for an SEO company that will be learning how to optimize your online store “on the fly” while on the job.
ow does OuterBox perform search engine optimization?
There are many ways we work to boost your organic rankings. First, we must research your market to develop an appropriate marketing strategy. We work to find the best keywords for your business and use these keywords in the sections of your website most viewed by search engines. We also build the infrastructure of your website in a way that helps search engines easily detect and list all of your pages. We’ll also work with you to create web partners. Relevant websites that link back to your website bring your site’s credibility up. For more information, contact us for a free estimate.
How long does it take to receive quality search engine rankings?
There are a wide variety of factors that play into the amount of time it will take for your search engine rankings and traffic to improve. Those factors include the competitiveness of your industry, how long your site has existed, and where you currently rank. For example, if you are on page 5 we will work to move you to page 1, but through this process, you will go from page 5, to page 3 and eventually to page 1. As we make progress, traffic does not always increase until we hit the 1st or 2nd page. Remember, most search engine users do not go past page 2.
What is the difference between SEO and PPC (pay per click) advertising?
SEO, short for Search Engine Optimization, is the process of moving your website up in the organic search results for your target keywords. “Organic results” refers to the websites that Google displays because Google algorithmically determines they are the best websites for a given search query. These are not to be confused with paid ads. PPC, short for Pay Per Click, is the process of buying paid ads or search engine results. When you search a keyword or phrase on Google, you will see a listing that says “Ad” next to them. These are PPC ads and are not organic listings. Each time those ads are clicked, the website owner pays a fee that is determined based on a bidding price model. We can help you to determine which advertising solutions, SEO or PPC, may be best for your business based on your long-term and short-term goals. We typically advise that your business should leverage both SEO & PPC, as these strategies are effective independently but can be even more effective when part of a larger, cohesive digital marketing strategy
Does OuterBox work with all major CMS platforms and eCommerce shopping carts?
Yes, we’re experienced in working with all of the major platforms and are experts in Magento SEO, WordPress, BigCommerce, Shopify SEO, WooCommerce, and more. Contact us to see if we’ve worked with the platform you’re on. Also, OuterBox keeps a pulse on the best SEO companies, and we will not hesitate to refer you to another company if we feel they may be a better fit for your platform.
How can we begin a search engine optimization campaign for my website?
Let’s discuss YOUR needs. You can fill out our free estimate form by clicking here or give us a call at 1-866-647-9218. We’ll explain our SEO services and give you more information based on your type of business, your website, and your goals. Remember, each SEO campaign is customized for your website goals and developed to meet your expectations.
How do you do eCommerce SEO for product pages?
When optimizing an eCommerce website, well-optimized product pages are critical to success. Depending on your industry, different tactics and eCommerce SEO strategies will apply. For example, many manufacturers or part dealers drive organic search traffic by ranking for SKU numbers and part numbers, while in other industries, part numbers may not be commonly searched. We will work to first identify which keywords we need to target for your product pages, then implement a strategy that matches. We also utilize dynamic optimization tactics that can make changes on all product pages at once, allowing us to ‘SEO’ hundreds or thousands of product pages simultaneously. The end goal is to drive customers from the product page to checkout as quickly as possible.