It takes a lot of technical work to sell items online. Your website must be as unique as possible. This is difficult because other websites are selling identical things. Are all these hassles worthwhile, then? Selling items or services online can increase market reach, customer happiness, and operational efficiency. Additionally, it gives companies a lot of room to flourish in the digital environment.

However, the best eCommerce platform for SEO can help you effortlessly design your website. The ready-to-use functionality, user-friendly interfaces, and integrated payment gateways of eCommerce platforms make them perfect for developing startup eCommerce websites. Startups may quickly develop a credible online presence because of their efficient inventory management, secure transactions, and customized designs.

Search engines account for 37.5% of all visits to e-commerce websites. Specifically, organic traffic is directly responsible for 23.6% of online orders. SEO is critical for eCommerce products/services since it enhances search engine visibility, promotes organic traffic, and raises the possibility of attracting potential buyers. Effective SEO tactics improve website optimization, keyword targeting, and product/service visibility, which raises the rankings in search results and ultimately increases online sales and revenue.

9 Best eCommerce Platforms for SEO to Use in 2023

What would you get from the best eCommerce platform for SEO? To comprehend this, you must first grasp what aspects make an eCommerce website user-friendly. I can tell from a visitor’s perspective that the website’s loading speed plays an important role. If one page loads too slowly, even you won’t like it. It might result in lower sales. Infuriated, the visitor will move away from the page. If you use a good platform for SEO, you can use its special features. You won’t experience any problems with slow website loading or coding errors. With the SEO-integrated platform, you may create sales even if you don’t engage an SEO specialist. Just a bit of work will do the magic.

What platforms meet the standards, then?

Our picks for Best eCommerce Platform for SEO’s are:

1. BigCommerce – Best for medium to large stores

    BigCommerce prices start from $29.95 (per month)

2. Shopify – Best all-in-one e-commerce platform From $25/month to $399/month

    Plans include reports, up to 1000 inventory locations, staff accounts, etc.

3. Wix – Best for flexibility and customization, Budget-friendly From $12.50/month to $24.50/month

    Plans include a custom domain, unlimited bandwidth, storage space, etc.

4. WooCommerce – Best for WordPress websites

    The platform is free but with the possibility of upgrading to a Premium plan. The hosting price begins at $6.95/month and the price for a domain name is $15/year.

5. Squarespace – Best e-commerce platform for creatives

    Squarespace prices start from $26 (per month)

6. Big Cartel – Best for small businesses

    Big Cartel is Free (Paid Extras)

7. OpenCart – Best Budget Friendly Option

    OpenCart is Free (Paid Extras)

8. Volusion – Best for business analysis

    Volusion prices start from $15 (per month)

9. Adobe Commerce (Magento) – Best for Scaling up

    Adobe Commerce, formerly known as Magento, is Free (Paid Extras)

Now, let’s jump into some more details.

BigCommerce

Overall Score 4.3

Value 4.0

Features 3.9

Performance 4.5

Ease of Use 4.8

Design & Themes 3.8

Integrations 4.2

BigCommerce is a feature-rich eCommerce platform that provides users with a comprehensive set of tools to create and manage their online stores. From a user’s perspective, BigCommerce offers a user-friendly interface that simplifies the process of setting up and customizing an eCommerce website.

One of the most significant advantages of BigCommerce is its extensive range of professionally designed templates. These templates are not only visually appealing but also fully customizable, allowing me to create a unique and branded online store without the need for extensive coding knowledge. The responsive design ensured that my store looked great and functioned seamlessly across different devices, providing a smooth shopping experience for my customers.

BigCommerce’s robust inventory management system was another major positive aspect for me. It allowed me to easily add, organize, and update my products. I could create product variants, track inventory levels, and manage SKUs effortlessly. This streamlined inventory management process saved me valuable time and helped me stay on top of my product catalog effectively.

Furthermore, the customer support provided by BigCommerce was exceptional. Their support team was available 24/7 through live chat, email, and phone, promptly addressing any queries or concerns I had. Their assistance and guidance were invaluable in resolving technical issues and ensuring the smooth operation of my online store.

While there may be a few minor drawbacks, such as the pricing structure and limited customization options compared to more developer-focused platforms, the overall experience of using BigCommerce as a user has been overwhelmingly positive. It has proven to be a reliable, feature-rich, and user-friendly eCommerce platform that empowered me to successfully manage and grow my online business.

Pros

BigCommerce offers a wide range of professionally designed templates for creating visually appealing online stores. Its robust inventory management system simplifies product management and organization. BigCommerce provides built-in marketing features and integrations to enhance promotional efforts. The platform ensures reliable performance with fast page load times and unlimited bandwidth. BigCommerce offers excellent customer support with 24/7 availability. It provides a user-friendly interface that simplifies store setup and management. BigCommerce supports mobile responsiveness for a seamless shopping experience across devices. The platform offers SEO-friendly features for optimizing website visibility.

  • Unlimited bandwidth
  • Multicurrency sales
  • Drag-and-drop interface
  • 24/7 tech support

Cons

The pricing structure of BigCommerce can be higher compared to some other eCommerce platforms. Advanced features and functionalities may require some technical expertise to fully utilize. Some users have reported occasional difficulties with third-party app integrations. BigCommerce’s reporting and analytics capabilities may not be as comprehensive as some other platforms. Users have reported occasional issues with automatic tax calculations and international selling features.

Shopify

Overall Score 4.2

Value 4.0

Features 3.8

Performance 3.9

Ease of Use 4.9

Design & Themes 4.0

Integrations 4.6

Unlike other platforms, Shopify empowers entrepreneurs of all backgrounds to effortlessly set up and manage their online businesses. With its user-friendly interface, extensive customization options, and comprehensive support, Shopify is the game-changer that takes the hassle out of e-commerce.

One of the notable advantages of using Shopify is its simplicity and ease of use. The platform offers a seamless setup process, allowing me to quickly launch my online store without any technical expertise. The intuitive interface and drag-and-drop functionality made it effortless to customize my store’s design, layout, and content, resulting in a visually appealing storefront that reflected my brand identity.

The platform’s robust features and tools further contribute to its popularity. Shopify offers a comprehensive inventory management system that simplifies product organization, tracking, and management. With built-in marketing features, such as SEO optimization, social media integration, and abandoned cart recovery, I was able to effectively promote my store and drive conversions. The seamless integration with multiple payment gateways and shipping providers streamlined the checkout process for my customers, enhancing their satisfaction and trust.

In terms of performance and reliability, Shopify excels. The platform provides secure and reliable hosting, ensuring fast page load times and a secure shopping environment. With unlimited bandwidth, I could handle high volumes of traffic during peak periods or marketing campaigns without any disruptions.

While Shopify has numerous positive attributes, it’s important to mention a few potential drawbacks. The platform’s pricing structure, including transaction fees on certain payment gateways, can be a consideration for businesses with high sales volumes. Additionally, advanced customization options may require more technical expertise or the assistance of a developer.

Pros

Users of Shopify have given it raving reviews, praising its outstanding e-commerce solutions. The platform’s user-friendly layout, which makes it simple to explore and set up an online store, is appreciated by many users. They also appreciate its rich feature set, which enables customization and establishes a credible web presence. People also seem to like their customer service for being quick to respond and helpful in fixing any issues. Overall, Shopify is well acclaimed for its ease of use, adaptability, and dependable support, making it the go-to option for business owners trying to launch and run prosperous online ventures.

  • Fast Loading & Easy To Use
  • Excels With Multichannel Sales
  • 1-Click Selling Apps Available

Cons

Despite its popularity, Shopify has received some negative feedback from users. Many have expressed frustration with the platform’s pricing structure, finding it expensive, especially for small businesses on a tight budget. Some users have complained about limited customization options, feeling restricted in creating a unique and personalized online store.

Wix

Overall Score 4.1

Value 5

Features 3.7

Performance 3.9

Ease of Use 4.2

Design & Themes 4.7

Integrations 3.5

Wix is our next pick of the best platform for the SEO list. This renowned website builder has garnered praise from users for its positive aspects, particularly in terms of flexibility, customization options, and affordability. Many users appreciate the platform’s flexibility, allowing them to create websites for various purposes, including personal blogs, business sites, and online stores. The drag-and-drop interface empowers users to easily customize their websites without the need for coding expertise, making it accessible for beginners.

The wide array of templates and design options offered by Wix receives commendation from users, enabling them to achieve unique and visually appealing websites. Users highlight the ability to customize layouts, colors, fonts, and other design elements to reflect their brand and style. Additionally, the availability of third-party apps and integrations provides added flexibility, allowing users to enhance their websites with additional features and functionalities.

Another positive aspect often mentioned is the budget-friendly nature of Wix. Users appreciate the variety of pricing plans available, catering to different needs and budgets. The free plan offers a solid foundation for basic website creation, while premium plans unlock more advanced features and benefits. Users also note that Wix’s pricing structure is transparent and doesn’t include hidden fees.

While there are some negative aspects, such as limitations in design freedom and occasional performance issues, the overall sentiment from users leans towards the positive sides of Wix. They find it to be a versatile and cost-effective solution that empowers them to create professional-looking websites with ease. The platform’s user-friendly interface, extensive customization options, and affordability make it a popular choice among individuals and small businesses.

It is important to consider individual requirements and preferences when choosing a website builder. However, Wix’s positive aspects in terms of flexibility, customization, and budget-friendliness make it a strong contender for those seeking an accessible and versatile platform to bring their online presence to life.

Pros

Wix receives glowing reviews from its users, who appreciate its exceptional features and user-friendly interface. Many users commend the platform’s extensive customization options, allowing them to create unique and visually stunning websites. The drag-and-drop functionality makes it effortless to design and personalize their sites without any coding knowledge. Users also praise the availability of a wide range of templates, providing a variety of design styles to choose from. The seamless integration of third-party apps and plugins is another highlight, allowing users to enhance their websites with additional features and functionalities. Overall, Wix is highly regarded for its versatility, ease of use, and robust design capabilities, making it a top choice for individuals and businesses alike.

  • Tons of Free, Amazing Themes
  • Simple to Use and Set Up
  • Includes Marketing Automation

Cons

Wix has received some negative feedback from users. Many users express frustration with site performance and occasional glitches. Another common complaint revolves around the prominence of Wix branding on the free version of websites, which can be seen as unprofessional.

WooCommerce

Overall Score 4

Value 4.5

Features 3.9

Performance 3.1

Ease of Use 3.3

Design & Themes 4.3

Integrations 4.1

WooCommerce is undoubtedly the best SEO eCommerce platform for WordPress websites. It offers a range of features such as product management, secure payment gateways, inventory management, and order tracking.

Users often highlight WooCommerce’s seamless integration with WordPress as its standout feature. As a plugin, it seamlessly integrates with existing WordPress websites, allowing users to leverage the power of the popular content management system for their e-commerce needs. This integration not only simplifies the setup process but also provides a familiar and user-friendly interface for managing both the website and the online store.

The flexibility of WooCommerce is another aspect that users appreciate. It offers a wide range of customizable options, allowing businesses to tailor their online stores to their specific needs. Users can choose from various themes and templates, customize the design elements, and extend functionality through additional plugins and extensions.

The extensive community support surrounding WooCommerce is highly regarded. Users benefit from an active community of developers and enthusiasts who provide guidance, share knowledge, and contribute to the growth and improvement of the platform. This support network ensures that users can find solutions to common challenges and stay up-to-date with the latest trends in e-commerce.

Moreover, WooCommerce’s scalability makes it suitable for businesses of all sizes. Whether it’s a small online boutique or a large enterprise, WooCommerce can accommodate varying levels of inventory, traffic, and sales volume.

Pros

WooCommerce has gained immense popularity and positive feedback from users for its outstanding features and capabilities. Users highly appreciate the platform as the best choice for SEO optimization, allowing them to enhance their online visibility and attract more organic traffic. The availability of 1-click selling apps is another standout feature, making it effortless for users to add additional functionalities to their online stores and enhance the customer experience. Additionally, the abundance of service providers is highly valued, giving users a wide range of options for specialized support, design services, and customizations.

  • Best SEO platform for WordPress websites
  • 1-Click selling apps available
  • Lots of service providers

Cons

Woocommerce’s hosting can drain your wallet and be a real headache to troubleshoot. Many users complain about the high costs of hosting services, leaving them feeling ripped off. Additionally, when technical issues arise, the platform falls short of providing adequate support. Users report spending countless frustrating hours trying to resolve problems without any satisfactory resolution.

Squarespace

Overall Score 3.9

Value 3.5

Features 3.0

Performance 3.5

Ease of Use 3.8

Design & Themes 4.3

Integrations 2.5

Squarespace is a fantastic platform that fuels creativity and enables users to create visually captivating websites. It offers an extensive range of features and tools that empower individuals and businesses to express their unique style online.

One of the biggest strengths of Squarespace lies in its exceptional design options. With a diverse collection of professionally crafted templates, users can easily find a starting point that resonates with their vision. These templates are not only visually appealing but also highly customizable, allowing users to personalize every aspect of their website.

Its drag-and-drop functionality allows for easy content arrangement, enabling individuals to experiment with different design elements and layouts without the need for coding knowledge. This user-friendly approach encourages creativity and empowers users to bring their visions to life without technical limitations.

While Squarespace excels in fostering creativity, there are a few drawbacks to consider. 

Some users have mentioned limitations in terms of third-party integrations. Although Squarespace offers a decent range of built-in features, some individuals may find that their specific needs require additional functionalities that may not be readily available.

Overall, Squarespace is a powerful platform for unleashing creativity and building visually stunning websites. While it may have some limitations in terms of integrations and pricing, its customizable templates and user-friendly interface make it an excellent choice for individuals and businesses seeking to showcase their creativity online.

Pros

Squarespace is an exceptional platform that fuels creativity and allows users to unleash their artistic potential. Its wide range of beautifully designed templates and customizable features empower individuals and businesses to create visually captivating websites. Users praise its intuitive interface and drag-and-drop functionality, which make the creative process seamless and accessible. Squarespace provides a solid foundation for expressing unique styles and ideas online, making it a top choice for those seeking a platform that fosters creativity effortlessly.

  • Easy To Set Up
  • Great For Simple Stores
  • Stunning Template Designs

Cons

Squarespace disappoints with its limited e-commerce integrations, leaving users frustrated by the lack of options to expand their online stores. Many complain about the platform’s restricted selection of payment gateways, hindering their ability to accept various payment methods. To make matters worse, the absence of phone support leaves users feeling abandoned when they encounter problems. It’s disheartening that Squarespace falls short in these crucial areas.

Big Cartel

Overall Score 3.9

Value 3.8

Features 3.6

Performance 4.2

Ease of Use 4.5

Design & Themes 3.6

Integrations 3.5

Big Cartel is the best SEO e-commerce platform for small businesses looking to establish an online presence. One of its standout features is its user-friendly interface, which makes it incredibly easy for entrepreneurs with limited technical expertise to set up and manage their own online stores. The intuitive design tools allow for customization, enabling businesses to create a unique and professional-looking storefront without the need for expensive web developers. Additionally, Big Cartel offers a range of pricing plans, including a free option, making it an affordable choice for small budgets.

Many users praise Big Cartel for its emphasis on supporting independent artists and creators. The platform’s community-focused approach and integration with social media platforms make it easy to connect with customers and build a loyal following. The ability to sell physical and digital products, along with robust inventory management tools, provides small businesses with the flexibility they need to grow and expand their offerings.

However, some users have expressed limitations with Big Cartel’s scalability and functionality. While it’s great for small businesses, some find it lacking in advanced features compared to other e-commerce platforms. Additionally, the available themes and design options can feel somewhat limited, which may hinder businesses seeking a more customized look. Despite these minor drawbacks, Big Cartel remains a solid choice for small businesses wanting a simple and affordable solution to sell their products online.

Pros

Big Cartel is a terrific way to get started if you’re new to internet retailing. You can list five goods on its free plan, and if you find the platform useful for you, you can quickly upgrade to sell up to 500 items. If you don’t want to invest a lot of money upfront on your online store, Shopify’s Basic plan is more expensive than its top-tier Diamond plan ($19.99/month vs. $29/month).

Additionally free and quite simple to install, its themes let you get started selling right away. To build your store, you don’t need any coding background or understanding.

  • Free plans are available and more affordable e-commerce plans
  • No transaction fees
  • Very beginner-friendly
  • Built-in site analytics

Cons

Big Cartel has received criticism from some users due to its limited payment options. Customers expect a variety of payment methods, but Big Cartel falls short in this area, making it less convenient for both businesses and customers. Additionally, another downside is the restriction on product listings, with a maximum of only five photos allowed per item. This limitation can be frustrating for businesses that rely on visually showcasing their products.

OpenCart

Overall Score 3.8

Value 4.5

Features 3.9

Performance 3.1

Ease of Use 3.3

Design & Themes 4.3

Integrations 4.1

OpenCart has gained significant appreciation from businesses, primarily due to its favorable pricing structure. Users love the fact that OpenCart eliminates the need for large ongoing development costs. This affordability factor is a major advantage for small and medium-sized businesses. It allows them to establish an online store without breaking the bank. By minimizing the financial burden, OpenCart enables entrepreneurs to allocate their resources toward other essential aspects of their business, such as marketing and inventory management.

However, one aspect that some users have pointed out is the limited default features offered by OpenCart. While the platform provides a solid foundation for an e-commerce store, businesses may find themselves in need of additional functionalities beyond what is available out of the box. This may require users to explore third-party extensions or engage in custom development, which can add extra costs and complexity to the overall setup and maintenance of an OpenCart store. Despite this limitation, OpenCart’s cost-effectiveness remains highly regarded, making it an attractive option for businesses seeking an affordable e-commerce solution.

Pros

Thanks to its affordable pricing, OpenCart has gained popularity among businesses. The fact that OpenCart does not require significant continuous development expenses is well appreciated by users. Many people have praised this affordability feature, especially small and medium-sized firms. OpenCart is a leading option for businesses looking for a cost-effective e-commerce platform since it provides a cost-effective solution that enables business owners to launch and run an online store without putting a strain on their finances.

  • Simple to Set Up/Use
  • Plenty of Themes
  • Low Running Costs

Cons

OpenCart has faced criticism from some users due to certain limitations. One common complaint is that it is not always easy to customize the platform to meet specific needs. Users have expressed frustration with the lack of flexibility in modifying the design and layout of their online stores. Additionally, some users have found OpenCart’s built-in marketing features to be limited, lacking the comprehensive tools and capabilities required for effective online marketing campaigns.

Volusion

Overall Score 3.8

Value 3

Features 3.5

Performance 2.9

Ease of Use 4.1

Design & Themes 3.7

Integrations 3.5

Volusion is a standout e-commerce platform known for its exceptional business analysis capabilities. One of its key strengths lies in its comprehensive data and analytics tools, allowing businesses to gain valuable insights into their operations. Volusion provides a range of robust reporting features, such as sales reports, customer behavior analytics, and inventory management. This data-driven approach empowers businesses to make informed decisions, identify trends, and optimize their strategies for better performance and growth.

Users appreciate the user-friendly interface and intuitive dashboard that Volusion offers. The platform makes it easy to navigate and understand the provided analytics, even for users without extensive technical expertise. Additionally, Volusion offers integration with popular analytics tools, allowing businesses to leverage third-party solutions for more advanced analysis and reporting.

However, some users have expressed concerns regarding the platform’s limited scalability. While Volusion is suitable for small to mid-sized businesses, it may struggle to accommodate larger businesses with high transaction volumes. Additionally, some users have mentioned occasional issues with customer support response times. Despite these minor drawbacks, Volusion remains a strong choice for businesses seeking powerful business analysis capabilities to drive data-informed decision-making.

Pros

Volusion has gained a strong reputation as an e-commerce platform that excels in business analysis. Users appreciate the platform’s robust analytics tools, which provide valuable insights into various aspects of their business operations. With features like comprehensive sales reports, customer behavior analytics, and inventory management, Volusion empowers businesses to make data-driven decisions and optimize their strategies. The user-friendly interface and intuitive dashboard make it easy for users to navigate and extract meaningful information. For those seeking a platform that prioritizes business analysis, Volusion remains a top choice.

  • Great On-boarding / Help Center
  • Subscription/Recurring Payments Included
  • SMB Friendly

Cons

Volusion has received criticism from users regarding slower load times. Some customers have expressed frustration with the platform’s performance, citing sluggish page loading as a significant issue. This can lead to a poor user experience and potentially impact conversion rates.

Adobe Commerce

Overall Score 3.8

Value 3.5

Features 4.4

Performance 2.8

Ease of Use 2.2

Design & Themes 3.7

Integrations 3.6

Adobe Commerce is our last pick of the “best SEO e-commerce platform” list. It is widely recognized as an excellent platform for scaling up businesses. Its key strength lies in its ability to handle large product catalogs and high transaction volumes. Adobe Commerce provides a robust and scalable infrastructure that can accommodate the needs of growing businesses. With its extensive customization options, users have the flexibility to create unique and tailored online stores to suit their branding and customer experience requirements. Moreover, Adobe Commerce offers a wide range of powerful extensions and integrations, enabling businesses to enhance their functionality and meet specific needs as they expand.

However, some users have expressed concerns about the complexity of its setup and maintenance. The platform’s advanced features and customization options can require a higher level of technical expertise, making it more challenging for users with limited technical knowledge to manage. Additionally, the hosting and development costs associated with Adobe Commerce can be higher compared to other e-commerce platforms. Despite these considerations, for businesses focused on scalability and customization, Adobe Commerce remains a robust choice that offers the flexibility and capabilities needed to support growth.

Pros

Adobe Commerce has gained a strong reputation as a top choice for businesses looking to scale up. Users appreciate its ability to handle large product catalogs and high transaction volumes, making it an ideal platform for growth-oriented companies. Its extensive customization options allow businesses to create unique and tailored online stores to meet their specific needs. With powerful extensions and integrations available, Adobe Commerce provides the flexibility and capabilities necessary to support expansion. For those seeking a platform that prioritizes scalability, it remains a trusted and reliable choice among business owners and developers.

  • Robust and Feature Rich
  • Strong SEO
  • 1-Click Selling Apps Available

Cons

Some users have expressed dissatisfaction with Adobe Commerce due to the cost associated with themes. They find Adobe Commerce’s themes to be pricey compared to other e-commerce platforms. Users have mentioned that the high cost of themes can be a barrier for smaller businesses or those on a limited budget.

Must Have Features of Best eCommerce Platform for SEO

In the ever-evolving world of online business, having a robust and search engine optimized (SEO) eCommerce platform is crucial for success. The best eCommerce platform for SEO not only facilitates smooth online transactions but also maximizes visibility and drives organic traffic to your store. Let’s explore the must-have features that make up the best eCommerce platform, empowering you to make an informed choice and propel your online business to new heights.

Store management system

Every eCommerce website’s foundation is made up of management systems. You need three frameworks to run your store:

An administrator can manage listings and upload products to your website using the product management system. Bulk uploads, product categorization and mapping, and the creation of dynamic catalog filters like sorting, price range, color, size, and so on should all be possible with a good solution.

The order processing system is responsible for handling customer orders. It should have order tracking, email notifications, and shipping service API to complete this operation quickly. You can manage your return policy using the return management system. It should include things like return policies and request placement and approval, printing invoices, status updates, and other things.

Payment process

You will require a method for securely collecting payment from your customers when completing a sale. Payment gateways can help with that.

Make sure the eCommerce platform you choose can connect to the most well-known and reputable payment gateways (such as PayPal, Stripe, or Square).

Make sure that the accessible payment channels are safe, in compliance with the most recent data protection laws, and include features like recurring billing support and fraud prevention measures. Additionally, you can determine whether the costs for each transaction are acceptable and appropriate for your particular business model.

Security

Data about your customers should always be protected. Data breaches and leaks will be catastrophic for your company. Therefore, it’s imperative to confirm that your eCommerce platform has the necessary security choices.

Make sure your eCommerce platform complies with the PCI security guidelines, a 12-point list of rules for websites that handle payment information, to keep your transactions secure. The SSL certificates on a secure website are another feature. These particular files enable a browser to safely perform delicate transactions.

Responsive design

Your objective should be to develop a website that loads quickly. An unsatisfactory user experience brought on by a slow website can harm its position in search results. For instance, the chance of a bounce increases by around 123% when the page loads in the first to ten seconds.

The top eCommerce platforms for SEO should have speedy load times. To reduce server response times, look for hosting choices. Additionally, you can minify your scripts, resize and reduce the size of your images, and use browser caching. To address the increasing demands of eCommerce websites, use CDNs to accelerate your website.

Mobile friendly

This has two implications.

Will your shop provide a fantastic experience for mobile visitors, first? A mobile-friendly online store is essential because about 56% of online sales occur on mobile devices. If your website is not responsive to mobile devices, you lose out on a sizable chunk of that audience. If your website is created on a mobile-friendly eCommerce platform, it will be accessible to everyone. For example, an e-commerce platform should allow you to adjust font sizes and loading speeds for different devices.

Second, will you have access to your store from mobile devices to work on it? Some eCommerce platforms, like Shopify, offer a mobile app that lets you operate your online business from anywhere in the dynamic world of today.

Shipping Integrations

Make sure your eCommerce platform interfaces with your preferred shipping service (such as UPS or FedEx) if you intend to sell physical goods online.

Using your eCommerce platform, you can use this interface to automatically compute shipping costs and print shipping labels. Without it, shipping will have to be done manually, which might take a lot of time.

 

Customer support

Even the best platforms might occasionally experience problems, therefore you must have access to customer assistance in case this happens. Ideally, you ought to pick a platform that provides live chat, email, and phone assistance around the clock.

Check the platform’s knowledge base to see whether it has a way for you to hunt up solutions on your own.

For instance, Shopify has a top-notch support staff that is available around the clock. They provide outstanding service on the phone, through chat, email, or on Twitter. However, you may connect with other merchants to learn and seek support by visiting the sizable Shopify community forum.

Additionally, the Shopify Blog, webinars, tutorials, and Shopify’s YouTube channel all have information that can help you with your inquiries.

Scalability

You will require an eCommerce platform to support your business’ anticipated quick expansion. As your store expands, you will require a platform that makes it simple to add new items to different categories and features. You’ll also need a platform that can support the increasing traffic and sales volume! If not, you might eventually need to transfer platforms, which can be expensive and time-consuming.

7 Tips to Choose The Best eCommerce Platform for SEO

Now that you know about the factors to consider, you’re already much better prepared to choose the best eCommerce platform for SEO.

Here are a few steps to follow:

Consider your business’s needs

Considering your needs is the first step in selecting the best e-commerce platform for your company. Think about your business model and the elements it requires to function. Consider whether you require any integrations with other tools or services from third parties. These will enable you to focus your search and select a platform that is ideal for your company. For example, if you have a medium to large store, you can use BigCommerce. It has more sophisticated e-commerce features that can handle large quantities and numerous products.

Research your options

You may start looking into your possibilities for an eCommerce platform after you are aware of what your company requires. It’s crucial to take the time to read reviews and compare the characteristics of the various platforms because there are so many of them. Finding one or a few platforms that suit the requirements of your company by researching various platforms and their features will help you make a good selection.

Consider your budget

Your budget is the next consideration when selecting an eCommerce platform. Various platforms provide a variety of features and pricing plans. Therefore, before making any judgments, estimate how much you are ready and able to spend. Shopify, WooCommerce, BigCommerce, Wix Stores, Volusion, BigCartel, and Ecwid are great budget-friendly options. They offer a wide range of features at affordable prices.

Consider including those costs in your budget since you could also have to pay extra for services like hosting, domain names, and payment processing.

Compare features

The moment has come to compare features once you have reduced your options to a few platforms. If everything goes according to plan, every choice on your list ought to offer the qualities your company needs.

The platform’s ability to generate and convert traffic

Your website should be able to receive a lot of traffic from the platform you choose. Otherwise, what would be the point? When people visit your website, you need to be able to use high-converting pages to turn them into paying clients. Ensure that the platform you select includes tools that will enable you to accomplish this. A platform that provides abandoned cart recovery or product recommendations, for instance, is a good option. Such as Wix, Squarespace, Square Online, BigCommerce, etc.

The platform’s ability to scale Up

You will require a platform that can expand as your business does. To avoid switching platforms in the future, be sure the platform you select has the capabilities and adaptability you need to grow your organization. Adobe Commerce is actually a great option. Other than that, you can choose from Shopify, Squarespace, Square Online, and BigCommerce have outstanding potential because of their unlimited storage.

Option of setting up stage environment

You can test modifications on a duplicate of your live website called a “stage environment” before implementing them on the real thing. This is crucial since it lets you test changes without having an impact on the live site.

To test changes before implementing them on your live site, the top eCommerce platforms will enable you to set up a staging environment. You may test changes in the stage environments of WooCommerce, Shopify, and BigCommerce.

Launch a New eCommerce Website According to Google

Any best SEO eCommerce platform can make website creation a lot easier. Additionally, we collected the following information from Google about launching a website on any of those best platforms for SEO. Let’s check it out.

Verify your ownership

Ownership verification is verifying your ownership of a certain website with Search Console. Owners of a site can view private Google Search data in the Search Console. A site’s appearance and behavior on Google Search and other Google services can be affected by activities taken by site owners.

Ask to Index Your Pages

Search engines use indexing to organize material before a search to provide incredibly quick answers to user queries. Without indexing, none of the pages that Googlebot crawls have a location to call home. The ranking algorithms won’t have enough data to function. Your website cannot appear in the search results if Google cannot index it.

Track How Your Site’s Doing

By monitoring how Google tracks your site, you may prevent bogus verification warnings. You can use the page indexing report to monitor indexing progress. Google adores it when customers use its products. Their analytics and Search Console systems not only let you view site ranking and traffic, but they also have an impact on how websites get indexed and ranked.

Establish your business details with Google

By initially creating your official website with Google, you can improve its coverage in search results and its appearance. By claiming your Business Profile, you can control how your company appears on Google Maps and Google Search. You can add or modify your address, contact information, business type, and images once you have established your ownership of a listing.

Use Google Merchant Center

You must include comprehensive information about your goods or services on your website to attract customers. Google Merchant Center offers you several methods to get the appropriate products to the right clients with its features and comprehensive reporting tools.

There are numerous more strategies you may employ to have Google index your website as soon as it goes up.

Grand reveal 

One strategy is to prevent the public and search engines from accessing the entirety of your e-commerce website before launch. After that, you can hold a “grand reveal” with other marketing initiatives.

✅ Nothing about your material is known before it is released, which could be crucial for your marketing strategy.

❌ Your website may take longer to appear in Google Search results and the Google Shopping tab.

Home page launch

You can launch your site with just the front page visible to Google, along with text that says your website will soon be available and describes your shop.

✅ With this strategy, you may register your business, promote your domain name, and let other people link to your website.

✅ When you launch, even if your products are not yet available, Google Search will list your store’s name.

❌ Until your site is released and Google can crawl and index it, the information won’t be accessible in Google Search or the Shopping tab.

Launch before the product is available 

You can launch the website but prevent customers from ordering until you’re prepared to process them. Add a statement stating the website’s launch date on each page.

✅ The moment your website becomes live, your content is indexed.

❌ Customers will see your site as live, but they won’t be able to place orders.

Soft Launch 

Another strategy is to turn on all site features as soon as they are prepared for production.

✅ The site is fully operational, enabling real user testing at lower traffic levels.

❌ Users on social media may promote or mention your website, giving attention to it before your intended launch.

Why Best SEO is Required for eCommerce Platforms?

It’s important to understand why SEO is crucial for any e-commerce. SEO will make it easy to find your website among the e-commerce platforms. It’ll also help you to generate organic traffic through search engines and social media platforms. That is why SEO is a must and you need to find the best eCommerce platform for SEO optimization. Let’s discuss how SEO can help you.

High-Value Content

Businesses invest a considerable amount of time in keyword research for their target audience. However, content relevancy does not guarantee visitors to the website. But well-written SEO content helps attract potential customers and keep them engaged resulting in a sale.

Using the SEO strategy, the content of your website can be organized topic-wise to appear in search engine results. This process helps to get organic traffic from search engines. Creating helpful content is yet another technique for content optimization as it will keep the visitors coming back for more.

Great Experience For Customers

Ranking high up in search engine results also makes it easy to find when your customers are looking for you. This is especially essential if your URL is a little tricky to remember, when it isn’t an exact match to your brand name, or when it’s easy to misspell.

Being at the top of the rankings when your customers search for you reduces friction and increases the chances of them buying from you. Only 0.78% of users click on websites listed on the second page of Google’s search results, so ranking on the first page of Google is a must!

Even when looking for a specific store or brand, a significant number of people will head straight to Google, rather than typing in the URL, so good SEO is vital for helping customers find you online.

Better Search Rankings

If you want to be found quickly on search engines, you should optimize your website. Your website needs to be optimized to rank higher in search engine results pages (SERPs). The higher ranking of your web pages translates into more clicks and increased search traffic.

SEO is about helping search engines, such as Google and Bing, to find the information you publish on your website (web content), and rank your website against similar websites.

Increased Customer Engagement

The most important factor in the success of a customer engagement program is that it should be designed to increase customer satisfaction and loyalty. The most effective way to do this is by providing customers with an experience they will remember, which can only happen if your website is optimized.

Websites with clear navigation and engaging type of content encourage customers to visit again and again. As a result, they become loyal customers.

Digital Growth

The best advantage of SEO is that the traffic generated can be used to power other marketing efforts. By placing cookies on the landing page, products can be remarketed. The information captured through the cookies enables showing ads to the visitors even when they leave the website. Hence SEO enables digital growth without the need for paid advertising and a huge marketing budget; by just diverting the SEO-generated traffic to other marketing channels.

High Return on Investment

If you are still uncertain about the contribution of eCommerce SEO to your website, let me tell you that it has a high return on investment, and that too for the long-term. Paid advertisement stops the traffic flow once the budget is over. But SEO gives lasting results, as the traffic in-flow continues year after year.

Develop Customer Trust

One downside to online selling compared to brick-and-mortar stores is the fact that it is harder to build customer trust. Yet it is essential for customers to trust your business, or they may never feel comfortable purchasing from your store.

There are lots of things you can do to boost customer trust in your online store, and one of them is boosting your search engine rankings. First of all, Google ranks websites it trusts, which is a great signal to users searching for businesses – the higher up your site appears in search results, the more trustworthy it appears.

For example, if you’re looking to hire a lawyer, would you click on the top result or the last result on page two? The higher you rank, the more trustworthy your website appears!

Ranking highly in search engines also signals to customers that you are an established business that is most likely trusted by others.

Boost Sales

So far in this guide, we’ve spent a lot of time highlighting how undertaking SEO can increase your traffic and help you develop customer trust. The combination of these two will have a more direct and positive impact on your business – more sales.

After all, there are three things you need to do to run a successful online store:

  • Offer great products at a competitive price
  • Let people know about what you offer

Gain trust to a level that encourages potential customers to buy

SEO won’t do much to improve your products or price but it can contribute a lot to the exposure and trust needed to drive consistent sales.

Build a Remarketing Audience

Remarketing is a powerful tool. It works like this:

  • You put a smart piece of code on your website that collects data
  • When a potential customer visits your store their data gets added to a list of visitors
  • You can then use that list to retarget visitors to your store

For example, if you run a store that sells office stationery, you may collect data from visitors who spend time on a page for a particular type of pen, but then leave without buying anything. You could then serve ads for that pen to them on other platforms such as Facebook to attract them back to your store.

SEO can help you drive more interested visitors to your product pages, which in turn helps you build a bigger and more relevant audience to remarket to.

Best SEO Practices for Ecommerce Websites to be Shown in Google

Who knows better than Google, right? Aside from using the best platform for SEO, you need to use some tactics to improve their visibility on Google. Here are some best SEO practices for e-commerce websites according to Google:

On-page optimization: Optimize your product pages by including relevant keywords in title tags, meta descriptions, URLs, and header tags. Write unique and compelling product descriptions.

Mobile optimization: Ensure your e-commerce website is mobile-friendly and provides a seamless user experience across different devices. Google prioritizes mobile-friendly sites in search results.

Site speed: Improve your website’s loading speed by optimizing images, minimizing code, and leveraging caching techniques. A fast-loading site improves user experience and search engine rankings.

High-quality content: Create informative and engaging content such as blog posts, buying guides, and product reviews. Incorporate relevant keywords naturally within the content.

Share your product data: It will boost your eligibility for richer appearances and on more Google surfaces that can drive more relevant traffic to your site. Product data provides information about the title, description, color, price, and availability of products, among other characteristics. By adding a feed to Google Merchant Center, you can direct Google which products you want to appear on Google.

Secure website: Ensure your website has a valid SSL certificate and use HTTPS to establish a secure connection, which can improve both user trust and search engine rankings.

Make the navigation of your e-commerce site accessible to Google crawlers: Make sure that anyone can access all the pages by clicking on the links in the navigation bar. Include links, for instance, from menus to category pages, category pages to subcategory pages, and then subcategory pages to all product sites. Additionally, we advise you to include structured data to help Google better understand the function of the various pages of your website and support this structure.

Googlebot might not find all of your products by crawling alone if category pages don’t contain direct links to every item in a category. Use <a href> tags when creating links to other content so that Googlebot can find the links appropriately.

Remember, SEO practices may evolve over time, so it’s essential to stay updated with the latest guidelines and recommendations from Google and other reputable sources.

Comparison Between the Best eCommerce Platforms for SEO

We did a thorough research to find the best platform for SEO. We ranked the platforms based on our analysis. Here is what we found –

Name

Score

4.3
4.2
4.1
4
3.9
3.9
3.8
3.8
3.8

All of these platforms are great for SEO. They are unique in their own way. Here is the summary of our findings.

Platform Pricing Transaction Charges Key SEO Features
BigCommerce Plans start from $29.95/month A 15-day free trial is available No additional transaction fees Mobile responsive website, Free sitewide HTTPs and dedicated SSL, abandoned cart saver, customizable and SEO-friendly URLs, faceted search, product recommendations, 99.9% uptime, automatic 301 redirects and URL rewrites
Shopify Plans start from $29/month A 14-day free trial is available Online credit card rates: 2.9% + 30¢ USD

Online International/Amex credit card rates: 3.9% + 30¢ USD

In-person credit/debit card rates: 2.7% + 0¢ USD

3rd party fees on transactions not processed through Shopify Payments: 2.0%

Automatically-generated sitemap, $100 Google Ad credits on spending $25 with Google, SEO-friendly product review options, social media integration, discount codes, gift cards, Google Analytics ready
Wix Plans start at $24/month 2.9% + $0.30 payment processing charges Actionable SEO plan automatically created SEO patterns applied across product pages, customizable meta tags, URLs, canonical tags, structured data markup, robots.txt file access, bulk 301 redirects, instant Google indexing, Google Search Console integration
WooCommerce Free to use, open-source e-commerce platform No fee on transactions beyond that of the payment service provider Automatic sitemap generation, built-in support for Google Rich Snippets, SEO advantages of WordPress site, Google Shopping, marketing features, WordPress SEO plugin compatibility
Squarespace Plans start at $23/month with limited access

Full-access plans start at $33/month

3% transaction fees with a Business plan

No transaction fees with Basic Commerce and Advanced Commerce plans

Default SEO page titles and meta descriptions, option to hide a page from search engines, automated sitemaps, clean URLs, automatic markup, canonical tags, SSL security, mobile-friendly e-commerce sites, useful integrations with Google Search Console and Google My Business, dedicated SEO panel with a built-in search preview tool
Big Cartel The gold features are free of cost. Advance plan starts from $9.99/month to $19.99/month No additional transaction fees Free customizable themes, sell online $ in person, real-time stats, custom domain, Google Analytics, Bulk editing, Sales tax autopilot, Shipment tracking, Inventory tracking, and Product option groups.
OpenCart Open-source platform

Pay only for add-ons that you need

No transaction fees by OpenSource, Square charges 2.9% + $0.30 for processing payments, though Customizable URL structures, title tags, and meta descriptions, built-in SEO module
Volusion A 14-day free trial

Plans start at $35/month

1.25% platform transaction fees Responsive themes, SEO-managed category pages, 99.9% uptime, metadata management, SEO-friendly pages, and products
Adobe Commerce (formerly Magento) Contact its team for pricing details No additional transaction fee Mobile-friendly, structured data, image optimization, integrated search engine optimization (SEO) tools, faster performance for better user experience, live search, extended capabilities using extensions, AWS and Azure support, developer-friendly

Best SEO E-commerce Platform – FAQs

  • How to do SEO for an eCommerce website?

Finding high-value keywords that your potential clients might be using is the first step. To identify the best ones for you, use Google, popular eCommerce sites, and keyword research tools. As your store expands, verify that your site’s architecture is both simple and flexible. Make sure there are as few clicks as possible between the homepage and every page of your website. For eCommerce, on-page SEO is crucial. This entails optimizing your two most valuable pages, the product, and product category pages. If you comprehend how your audience makes decisions, you can create content that guides them through different phases of the purchasing journey. Your website can have blogs as well. To improve your website’s search visibility, you can utilize on-page and technical SEO tactics while you blog.

  • Is SEO good for eCommerce?

Any good SEO planning and execution will give your eCommerce business a much-needed boost. It will help you generate more sales and sustainable and quality traffic. It will offer brand visibility. Customers will trust you more because of their smooth experience. It can also build a remarketing audience.

  • Which platform is good for eCommerce marketing?

Shopify is an eCommerce platform that is highly regarded for eCommerce marketing and SEO. It offers a wide range of features and tools that support effective marketing strategies. Shopify provides customizable URL structures, meta tags, and sitemap generation to optimize your website for search engines. Additionally, Shopify has a user-friendly interface and intuitive marketing tools, making it easy to create and manage marketing campaigns. It provides features like abandoned cart recovery, discount codes, and product upsells to drive conversions and increase sales. Overall, Shopify’s combination of strong SEO capabilities and marketing features makes it a popular choice for eCommerce businesses looking to optimize their marketing efforts.

  • What is the most successful eCommerce platform?

BigCommerce is considered one of the most successful eCommerce platforms for SEO. Its built-in SEO features and user-friendly interface make it an excellent choice for businesses seeking strong search engine visibility. BigCommerce offers customizable URL structures, canonical tags, XML sitemaps, and mobile optimization, ensuring that your website is optimized for search engines. It also integrates well with popular SEO tools and provides options for optimizing page titles, meta descriptions, and headings. With BigCommerce, you can easily manage SEO elements across your site, improving your chances of ranking higher in search results. Additionally, its robust infrastructure and fast-loading pages contribute to a positive user experience, which is a crucial factor for SEO success. Overall, BigCommerce’s comprehensive SEO capabilities and user-friendly approach make it a top choice for businesses focused on optimizing their eCommerce websites.

  • What is the best eCommerce platform for services?

When it comes to selecting the best SEO eCommerce platform for services, Shopify is a great choice. Shopify is a widely used eCommerce platform known for its ease of use and flexibility. It offers a range of SEO features, including customizable URL structures, meta tags, and sitemaps. Additionally, you can leverage various SEO apps and integrations available in the Shopify App Store to enhance your website’s visibility.

  • Which one is the best eCommerce platform for large businesses?

If your business is large and simple then you can use Shopify Plus, Salesforce Commerce Cloud, Magento 2 Enterprise, etc. If it’s a large and complex website, then it’s better to use Salesforce Commerce Cloud, Magento 2 Open Source, Magento 2 Enterprise, Shopware, etc.

Conclusion

So, we’re at the end of this article. We’re glad that you are still with us. In this article, we talked about our analysis of the best eCommerce platform for SEO.

BigCommerce, in our opinion, might be a fantastic addition to your business. It provides a large selection of expertly created templates for building online stores with eye-catching designs. Additionally, Shopify’s amazing content management system helps users to effectively create and manage their online stores. Every platform we looked at had a few distinctive qualities. Isn’t it annoying that there isn’t a single tool that can do everything? But we’re here to assure you that it’s possible to have it all. Because the best SEO eCommerce platform is more than just a platform. It’s an eCommerce web design firm! When you work with an eCommerce web design business, you may put up a unique package that includes all you require, including customization, a blog, and SEO-friendly design.

You can obtain anything you want for your website by working with Ranking Booth as a partner. We also provide PPC, Facebook Ads, email marketing, and other services. Therefore, go larger and better by working with an eCommerce web design business instead of settling for the greatest eCommerce platform for SEO!