95% of search traffic, based on analysis research, goes to the first page of search results. 0.63% of Google searchers click on results from the second page, as stated by Backlinko. Backlinko also reported that 54.4% of all clicks go to the top three Google search results. These facts demonstrate how crucial ranking is for obtaining organic traffic. You must rank on the first page of search results—the higher, the better—if you require organic traffic to your eCommerce website. What is the best way for you to accomplish that? You will require SEO tactics, tools, platforms, etc. We reviewed eight eCommerce SEO tools. So, you can choose the best one for you.
- Ahrefs: The Best Option For Users Who Need Data From Multiple Search Engines.
- Semrush: Best For Competitor Analysis
- Moz Pro: Best For Various Paid And Free Tools
- Ubersuggest: Best Affordable SEO Tool
- KWFinder: Best Keyword Research Tool
- Helium 10: Best For Amazon
- Raven SEO Tools: Best For In-Depth SEO And SEM Competitor Research.
- Verbolia: Best For Large e-commerce Sites With a Product Line Of Over 3,000 Items
- Screaming Frog: Best Crawler Tool For eCommerce Sites
- SpyFu: Best PPC and SEO competitive monitoring tool
10 Best Ecommerce SEO Tools that Can Be Very Useful in 2023
People have become more interested in online buying since the pandemic. So, you need the best eCommerce tools to stand out from the thousands of competing websites. Here are the eight SEO tools we analyzed for you.
Ahrefs
Ahrefs is a must-have among the best SEO tools for eCommerce listings. It has features for site audits, rank tracking, competitor analysis, keyword research, and link building. The majority of Ahrefs’ features were created with marketers in mind.
Ahrefs is primarily used to examine the link profile, keyword positions, and SEO health of a website. Ahrefs can also be used to find keywords for Amazon, YouTube, and Google. To locate content that has performed successfully (in terms of social shares and/or links) on a certain subject, many users use Ahrefs.
Key Features
- Content Explorer to compare your website’s content
- Compare website performance with others in the industry
- Provides advanced metrics to find the winning keywords.
- Run a complete SEO audit to find on-page issues hampering your rankings.
- Track the site’s rank on search engines for different keywords.
Pricing
- Free version available.
- Premium starts at $99/month and can go up to $999/month
- You’ll get portfolios, Position history charts, SERP updates, site audits, audit logs, etc.
Semrush
Semrush is a fantastic SEO tool that provides you with all the crucial information you’ll need for a fruitful SEO effort. Its link-building and site inspection capabilities stand out among its features. Using the link-building feature, you may create backlinks in a great CRM style. The site-building tool provides you with a very simple checklist of things you can do to boost your technical and on-page SEO.
Semrush’s search intent tool is another worth mentioning. This feature assists you in identifying the target keywords that are most likely to generate sales and conversions and focusing on developing content for them.
Key Features
- Keyword research tool
- Performance tracking
- Position tracking tool
- Hyper-targeting via ZIP codes
- Reports for discovering competitors
- Integration for Google Data Studio
Pricing
- Free version available
- Pro: $129.95 per month
- Guru: $249.95 per month
- Business: $499.95 per month
The paid version offers 5-40 project options. You will get keyword, domain, and backlink analytics, historical data, content marketing platform, API access, etc. depending on your chosen plan.
Moz Pro
Moz is a well-known name in the best SEO tools for the eCommerce market. Choose Moz Pro if you want to take your SEO strategy to the next level. You can track your SEO performance using Moz Pro, one of the best eCommerce SEO tools. You can utilize it to gain access to a variety of research tools and materials that will help you comprehend SEO and inbound marketing as a whole.
It also offers a 30-day free trial, making it excellent if you want to run promotions for seasonal goods.
Moz provides a wide range of paid and free SEO tools for eCommerce, and more than 35,000 users worldwide rely on them. It makes backlink analysis, rank tracking, and site audits easier. For better SEO, you can identify crawling and indexing-related issues with your site using the site audit feature.
Key Features
- Easy site audits
- Fantastic research tool
- Excellent resources section
- Let you know about important crawler issues
- Fantastic dashboard with detailed information about your overall SEO performance.
Pricing
Free version available.
STANDARD – $79/mo, $950 billed yearly
If you’re new to SEO or just need the basics, this plan is a great way to get started.
MEDIUM – $143/mo, $1,719 billed yearly
Ample limits plus full access to keyword research tools. Most folks start here.
LARGE – $239/mo, $2,868 billed yearly
The ideal plan (and best value) for businesses and agencies that are serious about search.
PREMIUM – $479/mo, $5,750 billed yearly
Most popular for large SEO-focused agencies and in-house marketing teams.
All plans include 24-hour online support.
Ubersuggest
Neil Patel’s Ubersuggest is a simple-to-use, cost-effective SEO toolkit. It has one of the best keyword research tools. It offers a comprehensive list of keywords, from the most popular to the least popular, along with additional data like ranking difficulty, competition, and search volume.
Additionally, it provides additional tools to research content ideas, analyze rival strategies, and more. You can use the suggestions provided by Ubsersuggest to optimize the content on your website.
Similar to BuzzSumo but operating much more simply, you can also obtain comprehensive SERP overviews and article suggestions. Ubersuggest is a fantastic resource you can use to research the performance of your rivals. It’s excellent for site audits as well. It provides thorough data based on keywords and organic monthly traffic.
Key Features
- Domain Overview Competitor’s site
- Discover profitable head and long-tail keywords with metrics such as search volume, difficulty, and competition.
- Analyze the backlink profile of any site
- Convenient and easy-to-use
Pricing
Free version available.
Business (2-7 websites) – $20/month
You’ll get 300 searches/day, 7 domains, 150 tracked keywords/domain, 10 competitors/domain, 5,000-page scans/domain, and 2 user access.
Individual (1 website) – $12/month
You’ll get 150 searches/day, 1 domain, 125 tracked keywords/domain, 5 competitors/domain, 1,000-page scans/domain, and 1 user access.
Enterprise (8–15 websites) – $40/month
This plan offers 900 searches/day, 15 domains, 300 tracked keywords/domain, 15 competitors/domain, 10,000-page scans/domain, and 5 user access.
KWFinder
One of the greatest tools for finding useful keywords with low SEO complexity and large search volume is KWFinder, as its name suggests. It can be used to uncover some overlooked chances to discover keywords for your content and product sites.
Product demand in eCommerce can change with trends and seasons. To target the correct audience at the right time and increase sales, you can utilize KWfinder to locate seasonal keywords and hot subjects.
The information presented by KWFinder is simple to interpret for everyone because of its user-friendly design. Although it is an inexpensive Semrush substitute, it is only capable of performing keyword research and competitive analysis.
Key Features
- Easy to use and beginner-friendly
- Find long-tail keywords
- Identify seasonal keywords
- Competitor keyword analysis
Pricing
Entry – $29/ month
You’ll get 25 Keyword lookups, 50 Keyword suggestions, 50 Keywords per one import, 15 Competitor keywords, etc.
Basic – $49/month
It offers 100 Keyword lookups, 200 Keyword suggestions, 200 Keywords per import, 25 Competitor keywords, Unlimited Tracked domains, 20 Site lookups, etc.
Premium – $69/month
You’ll receive 500 Keyword lookups, Unlimited Keyword suggestions, 700 Keywords per one import, Unlimited Competitor keywords, 500 SERP lookups, Unlimited Tracked domains, 500,000 Backlink rows, etc.
Agency – $129/month
It offers 1,200 Keyword lookups, Unlimited Keyword suggestions, 700 Keywords per import, Unlimited Competitor keywords, 1,200 SERP lookups, 1,500 Tracked keywords, Unlimited Tracked domains, etc.
Helium 10
Helium 10 is one of the best SEO tools for eCommerce store owners. It is the best tool to find the most beneficial Amazon-selling possibilities. The vast ASIN database, which has information on more than 450 million products, is an excellent tool that you may use to compare and find products. Thousands of keywords can also be found in this way. You can also run your business as effectively as possible while writing listings like a pro.
Key Features
- Gives you detailed product information
- Lots of impactful keywords
- Lets you access outside traffic as well.
Pricing
- Diamond – $279 / mo: Perfect for expert sellers looking to scale
- Platinum – $99 / mo: The must-have solution for your growing business
- Starter – $39 / mo: The training and tools you need to get started
- If you pay the bill annually then you can save up to 25% per month.
Raven SEO Tools
Raven Tools is a white-label marketing report, cloud-based SEO tool, and platform for SEO auditing. It controls social media interactions, online advertising efforts, and search engine optimization.
Users of Raven Tools can do research, carry out studies, follow search engine trends, keep an eye on social media, manage link building, manage ad campaigns, develop comprehensive campaign reports, and work together as a team.
Raven Tools has features like site audits, keyword and competitor analysis, social media tools, SEO tools, advertising tools, and more. Additionally, it offers link spying, rank tracking, thorough SEO statistics, PPC track reporting, social track reporting, and backlink analysis.
Raven Tools interacts with Moz, Google, Bing, Open Calais, SEOmoz, Majestic SEO, Google Analytics, Facebook, StumbleUpon, Twitter, blogs, forums, and SEMRush.
Key features
- Comprehensive insights
- Keyword tracking tools
- Integration with Google Data Studio
- Site Auditor tool
- Keyword rank checker
Pricing
- Free trial available
- Free version available
- Small Biz – $49 /mo.
- Start – $109 /mo.
- Grow – $199 /mo.
- Thrive – $299 /mo.
- Lead – $479 /mo.
The paid versions will offer 2-320 domains/campaigns, 2-40 users, and 1500-30000 position checks depending on your chosen plan.
Verbolia
If you own a large eCommerce business with a product line of over 3000 items, Verbolia is what you need. It changes the game. It’s a potent solution made with huge e-commerce firms dominating the long tail of SEO in mind.
Verbolia reveals long-tail keywords that are hidden in your product catalog. For each keyword you find, you may instantly generate a product listing page. Your search engine rankings and organic traffic are dramatically improved by releasing thousands of pages. Verbolia is a must-explore for anyone driven to get a competitive edge in the crowded e-commerce space.
Key Features
- Provides more traffic by breaking down your product catalog into keyword combinations.
- Launch SEO-optimized pages each designed for a long-tail keyword in 2 clicks.
Pricing
- Traffic opportunity tool: Free
Screaming Frog
Screaming Frog is one of the top SEO crawler tools for eCommerce sites. You can install this software on your computer to manually crawl any page. Finding issues with your website, such as broken links, missing meta descriptions, and duplicate content, is easy using Screaming Frog. Create redirects or add missing information when you find those issues to prevent being penalized by search engines. Although the free edition has many helpful features, you may wish to pay for the premium version if you have more than 500 URL extensions.
Screaming Frog is a great tool for manually auditing your online store’s SEO. You can use it to find technical SEO problems that other tools might overlook. Through an API, you can easily link it with additional tools like Page Speed Insights.
Key Features
- Technical SEO Audit
- Finding broken links, missing meta descriptions, duplicate content, etc.
Pricing
- Free version available
- Screaming Frog version costs $259 per year.
- The paid version offers unlimited URL crawl limits along with Scheduling, Crawl Configuration, JavaScript Rendering, Crawl Comparison, AMP Crawling and validation, Free Technical Support, etc.
SpyFu
SpyFu is a PPC and SEO competitive monitoring tool. You can enter a website name to view all the keywords and content it ranks for, the ads it buys on Google, and its top rivals. Deep keyword research is another option. Discover the domains that sell it or rank for it, all of which have histories. SpyFu is a reliable tool for persons starting a campaign and enhancing what is currently in motion because it offers comprehensive insights and reporting.
SpyFu is one of the best-known names in the SEO game thanks to its broad feature set, outstanding reporting, and solid support for digital marketing and advertising. Even though it could be a little difficult for beginners, it is still a fantastic Editors’ Choice.
Key Features
- Offers a wide selection of keyword search and management tools in an attractive price range.
- Interactive reporting, deep PPC/CPC and paid advertising metrics.
- Can track backlinks and offers ongoing site monitoring and unlimited search results.
Pricing
- BASIC – $39/month
You’ll get 10k row search results, 10k row data exports, 6 months historical data, etc.
- PROFESSIONAL – $39/1st month, $79/month thereafter
You’ll get unlimited search results, data exports, domain overview, 10+ years of historical data, API access, etc.
- TEAM $299/month
You’ll get unlimited search results, data exports, domain overview, 10+ years of historical data, 2000 sales leads & domain contacts, 40k weekly tracked keyword rankings, API access, 5 user logins, etc.
Best SEO Tools for eCommerce from Google for Free
Nearly all webmasters and eCommerce website developers use free Google tools to assist them in improving their SEO. Some of Google’s best SEO tools for eCommerce are –
Google Analytics
It provides valuable insights into website performance. It has many capabilities, including those that track user behavior, gauge website traffic, and provide in-depth data analysis. It lets companies comprehend their target market, improve marketing tactics, and improve user experience. Real-time monitoring, configurable reporting, goal tracking, and conversion analysis are some major advantages. Organizations can maximize return on investment, enhance website efficacy, and make data-driven choices thanks to Google Analytics. In conclusion, it’s a crucial tool for companies looking to maximize their online visibility and succeed in the digital sphere.
Google Search Console
It enables customers to keep track of the visibility of their website in Google’s search engine. Performance monitoring, search statistics, and indexing status are important elements. It assists in locating and resolving problems that affect search visibility, including crawl mistakes and malware alerts. Site owners may submit sitemaps, view backlinks, and get alerts regarding manual penalties with Search Console. To help with keyword optimization, it gives data on search queries, clicks, and impressions. In conclusion, Google Search Console gives website owners the tools they need to improve their website’s functionality overall, content optimization, and search engine exposure.
Google AdWords Keyword Planner
It provides capabilities including competition analysis, search volume analytics, and keyword research. Users can research search trends, find fresh keyword suggestions, and calculate keyword performance. The tool offers information on budget planning, bid projections, and prospective audience reach. Advertisers may target the appropriate audience, optimize their campaigns, and boost the effectiveness of their ad spend by using the Keyword Planner. For marketers looking to improve their ad targeting and increase their return on investment from Google Ads, it’s a crucial tool.
Google Business Profile
It enables companies to control their web presence on Google. It has options for building a company profile, controlling consumer feedback, and updating company data. Businesses can advertise their address, phone number, website, and business hours on Google Business Profile to make it simpler for customers to find and get in touch with them. Additionally, it offers insightful data on user demographics, popular search terms, and consumer involvement. Businesses may increase their visibility, draw in new clients, and get credibility from online evaluations by adopting Google Business Profile. It is a crucial tool for companies looking to build a solid web presence and increase local traffic.
Looker Studio
It enables users to learn from their data. A user-friendly web interface, report templates, data connectors, report embedding, etc. are among its advantages. You may use Looker Studio to transform your data into useful business KPIs and dimensions using clever, user-friendly reports. Businesses can use it to find meaningful insights, spot patterns, and make data-driven decisions. Through the more than 600 partner connectors, you can connect to a wide range of data sources. Without using any software or scripting, it instantly allows you to link almost any type of data.
Best Browser Extensions as E-commerce SEO Tools
Some eCommerce SEO tools also offer extensions. They are designed to enhance the browsing experience by adding new features or modifying existing ones. Let’s check out the five best browser extensions.
Keywords Everywhere is a premium keyword research tool. It is available for free. It offers information on more than 15 websites, including Google, YouTube, Amazon, Etsy, Pinterest, Instagram, etc. Its Google tools include trend charts, SEO difficulty metrics, trending keywords, long tail keywords, web page and domain backlinks, etc. The YouTube features give you SERP metrics, Tags, Search insights widgets, Video insights, etc.
SEOquake is a free SEO Chrome extension by Semrush. It provides you with key SEO metrics, keyword analysis, and a complete SEO audit of any webpage you visit. It is perhaps one of the best Chrome extensions for keyword research. An active Semrush subscription is not necessary to use the SEOquake Chrome extension. You can get a thorough SERPs analysis, an instant SEO summary for any webpage. You can also examine external and internal links.
Moz developed the MozBar Chrome extension. It provides information about any web page’s domain and page authority. You can filter searches by engine, country, region, and so on. It can assess links and look for potential backlinks. Find and highlight keywords to comprehend various terms by type, including follow, no-follow, external, and internal. Additionally, you may quickly identify the most authoritative pages on your competitor’s website that require analysis as you go through it.
You may obtain keyword difficulty, page optimization, and in-depth SERP research if you upgrade to a Moz Pro Subscription.
Redirect Path is a crucial Chrome add-on for information on websites’ broken redirects. Eventually, your URLs will change. This plugin notifies you when something goes wrong, whether because of a new structure or because you are combining your pages and eliminating outdated material.
Additionally, it describes Meta and Javascript redirects, making you aware of these problems and enabling you to address them when mistakes happen. The plugin provides information about HTTP Headers, such as caching headers and server IP addresses.
You can quickly and easily audit any website with META SEO Inspector. When it comes to evaluating individual pages, this tool has it all. With the help of this plugin, you can check on important SEO components and receive helpful alerts for any potential issues. It shows metadata, headers, alt text, and canonical.
Benefits of Using SEO Tools for eCommerce Sites
The best SEO tools for eCommerce make it simpler to manage and track your search engine rankings. They also optimize your website for better performance. These tools allow you to identify the effective elements of your approach and the required adjustments.
Here are several advantages for using SEO tools:
To expedite the SEO process
We can’t deny that machines are faster and more effective than people at collecting and processing data. The most popular and effective SEO tools that aid professionals in accelerating the SEO process are GTmetrix and Hootsuite. SEO tools like GTmetrix and Hootsuite help professionals accelerate the SEO process.
For instance, by examining how Spam Karma filters Blog Spam, SEO experts were able to forecast how search engines automatically identify spam. An excellent tool will present the data so you can rapidly scan through the most crucial portions of the analysis.
Examine Competitor SEO Strategy
Many SEO tools like SEMrush or Raven Tools allow you to investigate your competitors’ SEO strategies. You can see their traffic numbers and rankings. You can also check where their backlinks are coming from and how their content performs across platforms.
Brand Recognition
Having your website in these top places on the result pages offers more exposure for your website. Users may instantly connect your brand with the targeted keywords when they search for them. This also fosters trust because businesses that appear on the first page are typically believed to be reliable.
Profile of Backlinks
You can use SEO tools to see your competitors’ backlink profiles. These tools will provide you with a wealth of information, including the authority, anchor text, and which domains are sending them backlinks.
Then, contact those identical websites to request links to your website. Searching the web for industry names is unnecessary when you can quickly create a list of opportunities.
Keyword Opportunities
You can check your competitors’ rankings for new and old keywords using SEO tools. Following that, you can include these terms in your list, utilize the resources to discover associated keywords, and even think about entering new marketplaces.
SEMrush is one SEO tool that can quickly provide thousands of keyword suggestions. Never again struggle for new web pages or blog post ideas.
Best eCommerce SEO Tools – FAQs
1. What is an SEO eCommerce tool?
SEO eCommerce tools are solutions that will assist you in managing and tracking your search engine rankings. eCommerce SEO tools are created to support you in better understanding the performance of your store and identifying important development prospects and regions.
2. What are the best tools for eCommerce SEO?
We reviewed 8 best SEO tools for eCommerce earlier. But if you need a brief idea, you can’t go wrong with Ahref, SEMrush, Moz Pro, Ubersuggest, etc. Before choosing one, make sure to understand what your needs are.
3. How to use SEO for eCommerce?
In-depth keyword research for your store is something that every owner of an e-commerce firm should do. Then, you must optimize the on-page components of your website, such as the heading tags, meta descriptions, and site structure. Regular content posting can help you build client trust, improve website rankings, and establish your authority in your field.
4. Is SEO good for eCommerce?
SEO is the best strategy for bringing prospects to your website. 68% of internet experiences, according to Ahref, start with a search engine. SEO puts your company in front of individuals actively seeking it, increasing your sales opportunities.
5. Can I do SEO without paying?
Yes! Ranking Booth provides in-depth free SEO audit services. You can do your website’s SEO with our action plan report.